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Title:

Oh, Go Service Yourself! Interactive Content for Humans

Your vote:
Yes No
Organizer:
Colleen Jones, threebrick
Description:
You know the self service schpiel. It lowers support costs and lets customers take care of their own needs, on their own time. Designed well, interactive self service makes everyone happy. More often, it frustrates and confuses users. On any platform for any industry, improve content and design practices--and take self service from sucky to super.
Questions
Answered:
  1. What is self service?
  2. What are the benefits of self service to customers and businesses?
  3. What are examples of self service in different channels and mediums?
  4. What makes self service succeed or fail?
  5. How is designing for self service different from other types of interactive design?
  6. How is content for self service different from other types of content?
  7. What are some practical tips to improve self service design and content?
  8. How do you tame the multichannel monster--self service across many channels?
  9. Should marketing be a part of self service?
  10. What is content strategy?
Level:
Advanced
Category:
Content, Design Thinking, Interface Design, Self-Help / Self-Improvement, User Experience
Type:
Panel
Event:
Interactive 2010
Colleen Jones
on 17/8/09
Panelists for this session will include thought leaders in content strategy and user experience such as Rahel Bailie (Intentional Design) and Elena Melendy (independent consultant).
Colleen Jones
on 17/8/09
Panelists for this session will include thought leaders in content strategy and user experience such as Rahel Bailie (Intentional Design) and Elena Melendy (independent consultant).
Margot Bloomstein
on 19/8/09
Such a necessary discussion, especially when more and more businesses look to user-generated content and FAQs as a way to save money and defer accountability--which is often an expensive and incorrect assumption.
Colleen Jones
on 19/8/09
Another possible panelist is content strategy guru Margot Bloomstein of ISITE Design. She recently penned "The Case for Content Strategy—Motown Style" for A List Apart.
Colleen Jones
on 20/8/09
Yet another possible panelist is the manager of UX at InterContinental Hotels Group. (You might know and love them as Holiday Inn, Hotel Indigo, InterContinental,and other snazzy hotel brands.)
Leslie Poston
on 24/8/09
Interesting idea for a panel
Colleen Jones
on 26/8/09
Another possible panelist is a product manager for AutoTrader Classics, a new classifieds experience for classic car enthusiasts.
Convert FLV Files
on 11/10/09
This sounds like an excellent panel, certainly a timely topic and a great fit with SXSW.
free online games
on 1/11/09
Interesting idea.
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Developed for SXSW by Lindsey Simon