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Keep 'Em Coming: Courting Customers with Content
- Your vote:
- Yes No
- Organizer:
- Description:
- In the competitive universe of Web 2.0 services, success depends on keeping customers. Over the long haul, not just on the day they subscribe. What influences them to linger? To come back? High quality content. Your content makes your customer relationships thrive—or take a nosedive. Caring for content’s a big job. Learn how to make yours irresistible.
- Questions
Answered: -
- What is content?
- How does content build relationships with customers?
- What are examples of content for customer experience?
- How do you know whether content is getting results?
- How do you make content irresistable?
- What is content strategy?
- Who is responsible for creating good content?
- Why do customer relationships matter?
- Is content strategy different from SEO?
- Is content for customer relationships different from marketing?
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, User Experience, Writing / Technical Writing
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon