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Playing with Place: Location-Based Games and Services

Event Interactive 2010
Format Panel
Organizer Catherine Herdlick – Come Out & Play Festival
Description Location based games and services are finally ready to go mainstream. This panel of professionals explores how to creatively craft the experiences and business models for different types of places like backyards, cities, towns, suburbs, exurbs, hiking trails, parks, and deserts.
Questions
Answered
  1. How can location-based games make money?
  2. What's real and what's hype when it comes to location-based services?
  3. Does location-based advertising have a future?
  4. How have location-based games matured in the last 5 years?
  5. What will location-based games look like in 3 years?
  6. Who is the audience for location-based games?
  7. What unique design constraints should be considered when creating experiences for the real world?
  8. What's the difference between pervasive games, gps games, ARGs, big games, urban games, etc?
  9. What can location-based games learn from internet, movies, and theater in terms of business models?
  10. Why do games refuse to stay inside?
Level Intermediate
Category ARGs, Business / Entrepreneurial / Monetization, Design Thinking, Geolocation, Mobile Applications
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