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Jocks Online - The Future of Sports Fandom

Event Interactive 2010
Format Panel
Organizer David Parmet – Marketing Begins At Home, LLC
Description The rise of participatory media has impacted the twin worlds of sports journalism and sports fandom. These days the back pages of the local paper are replaced by an army of sports fanatics with blogs; athletes and teams are using social media to promote themselves and bypass mainstream media to reach their fans.
Questions
Answered
  1. How is participatory media changing how athletes promote themselves?
  2. Why are sports personalities and brands more likely to succeed in social media?
  3. How does participatory media level the playing field between “minor league” teams/athletes and the big 3 Leagues (NBA, NFL, MLB)?
  4. Who is working behind the scenes to represent an athlete, team or league in social media?
  5. What are the challenges of the fan blogger who is trying to build a credible reputation as a media voice?
  6. How is participatory media changing how sports are reported?
  7. How are the traditional-bound sports organizations dealing with credentialing and pitching digital media?
  8. How are rights issues being addressed in the age of YouTube?
  9. What legal risks do athletes and teams face with being transparent and open with fans?
  10. Who are the athletes and sports organizations that 'get it?'
Level Beginner
Category Sports 2.0
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