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Artists, Labels Embrace Virtual Worlds

1. How is the music industry embracing virtual worlds as a new revenue generator?
2. What are some of the music industry's leading labels and artists doing to engage customers in unique ways in virtual worlds?
3. How is selling music and branded virtual merchandise in virtual worlds different from selling it through traditional means online?
4. What are some of the the key advantages associated with promoting and selling music and virtual merchandise in virtual worlds?
5. How are music fans interacting with music labels and artists in virtual worlds?
6. How do music labels and artists gather customer feedback in these virtual spaces? What types of engagement can they measure outside of music plays?
7. How have some of the leading music labels benefited financially from creating a virtual world presence?
8. Why are music labels moving in this direction?
9. What are some of the best practices associated with selling digital goods and music in virtual worlds?
10. What does the future hold for music labels online and in virtual worlds?