There is more to building a product than iterating as quickly as possible. Behind each metric is a human, and it's critical to speak to these humans beyond the numbers. We'll explore both sides of the coin and share best practices from each of our respective (and varying) experiences.
Questions Answered:
When does data matter?
How can I think of features as human learning opportunities?
How do I tie feedback from people to data?
Why is this so easy to mess up?
What A/B testing actually works?
Iterate fast vs. learning fast.
When is it ok to disappoint users?
Your intuition is broken. Your intuition is all you have.
How do I know if I'm moving pixels or changing experience?