SXSW 2012 - Social Media Marketing for Your Business

Social Media Marketing for Your Business
Event	Interactive 2010
Format	Panel
Organizer	Tony Adam – Yahoo!
Description	Learn to look further than Twitter and Facebook when it comes to using social media to help your business succeed on the web. Learn solid strategies, how to measure success, and all the tools you need to succeed in the fastest growing marketing medium on the web.
Questions Answered	How do I know if I should be using social media? What if I don’t have a really sexy product or site? Can I still use social media? Where can I find out insights on Conversations? What type of Content Works? If I could only participate in one site, which should I choose? How do you create a Social Media Strategy? Do I really need to dedicate time on Social? Can't I just play around for a few minutes here and there? What is the ROI of Social Media? What are easy metrics for tracking social media marketing? Okay, so, Social Media rocks? How do I get started?
Level	Intermediate
Category	Branding / Marketing / Publicity

Social Media Marketing for Your Business