SXSW 2012 - Understanding Lies, Deception, and Truthiness in Social Media

Understanding Lies, Deception, and Truthiness in Social Media
Event	Interactive 2010
Format	Panel
Organizer	danah boyd – Microsoft Research / Harvard Berkman Center
Description	If you take most social media profiles at face value, you might assume everyone's from Lake Wobegon. Profiles are often filled with inaccurate (or perhaps deceptive) content. This panel will examine how, why, and when people lie and who (if anyone) they might be trying to deceive.
Questions Answered	How, why and when do people provide inaccurate information online? What are people's intentions and goals when providing inaccurate information online? How do these practices differ across race, gender, and age? How do these practices differ between online dating sites and social network sites? How do privacy concerns shape people's practices with regard to inaccurate information? How do legal structures like COPPA and TOSes motivate people to lie? Why do developers need to understand people's motivations for providing inaccurate information? How can developers work with users to balance their goals and the sites' goal for accurate information? How is marketing and advertising affected by the practices of deception? When is inaccurate information advantageous?
Level	Beginner
Category	Community / Online Community, Online Relationships, Social Issues, Social Networking, User Generated Content

Understanding Lies, Deception, and Truthiness in Social Media