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Sparking a Crush: Attracting and Retaining New Users
- Your vote:
- Yes No
- Organizer:
- Description:
- Getting people to fall in love with you is never easy. But don’t leave it to chance: Learn from what the “hot” sites do to create crush-worthy experiences for new users. You’ll get some memorable relationship advice and a potent kit of patterns and tools for diagnosing and addressing attraction issues.
- Questions
Answered: -
- Why should you care if users have a crush?
- What does a passionate user look like?
- What design patterns are the “hot” sites using to attract and retain passionate users?
- What are some common turn-offs?
- What compels users to keep coming back for more?
- How can you make memories with your users?
- How can you move users into deeper levels of commitment?
- How can knowing your elevator pitch make you more self-confident - and much more attractive?
- How can sexy tools like conversion models and root cause analysis help you diagnose your attraction issues?
- How can you spice up your own site by putting these patterns and principles to use?
- Level:
- Beginner
- Category:
- Branding / Marketing / Publicity, Community / Online Community, Information Architecture, Interface Design, User Experience
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon