SXSW 2012 - Get Scientific: What to Track to Grow Your Business

Get Scientific: What to Track to Grow Your Business
Event	Interactive 2010
Format	Panel
Organizer	Danny Wen – Harvest
Description	Launching a web service is just half the game. Every visitor, lead, and conversion can be captured and studied. Go behind the scenes of established online services as they reveal custom-built tools and tactics to track and analyze the health and growth of their online businesses.
Questions Answered	What metrics should you track if you are a subscription based service and why? How do you use tracking data to empower and motivate your product, marketing, and support teams? What analytics tools (both widely available and custom-built) are being used by leading online businesses to track prospects and customers? What do they look How to interpret data on your visitors and prospects to refine your marketing strategy? What metrics do you use to determine an "active" user (especially if you offer services/content for free and paid)? What components should be built into an "all-in-one" tracking tool for your business? What methods and tools are used to project revenue growth? Why should an already successful/profitable business track visitor and prospect data? What are some examples of visualizing site visitors and prospects for analysis?
Level	Intermediate
Category	Business / Entrepreneurial / Monetization, Online Relationships, Visual Design, Web Apps / Widgets

Get Scientific: What to Track to Grow Your Business