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Direct To Fan: The Future of Online Marketing

Event Music 2010
Format Panel
Organizer Jason Feinberg – On Target Media
Description A detailed look at the past, present, and future of the direct-to-fan sales and marketing approach. Discussion of the tools, techniques, best practices, case studies, and issues artists face when taking their sales and marketing into their own hands.
Questions
Answered
  1. What is Direct To Fan marketing?
  2. What advantages does it offer artists?
  3. What tools exist to enable it?
  4. What are some successful case studies?
  5. How can D2F be used in parallel with traditional label models?
  6. Will this work for small bands?
  7. How does D2F plug in to the bigger marketing campaign?
  8. What does D2F replace?
  9. What is the financial makeup of a D2F campaign?
  10. What other opportunities does D2F provide for an artist or label?
Level Intermediate
Category Branding / Marketing / Publicity, Case Study, Content Management, Digital Distribution, Web Apps / Widgets
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