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Multi-Platform Storytelling

Event Interactive 2010
Format Panel
Organizer Brent Friedman – Electric Farm Entertainment
Description An examination of the opportunities and challenges available to producers who want to deploy their content simultaneously on all three mediums (broadcast, broadband, mobile) to create a 360 degree entertainment experience.
Questions
Answered
  1. What is Multi-Platform content?
  2. How do you develop MP content, creatively and technically?
  3. How do you create a unique experience for each platform?
  4. What are some examples of successful MP content?
  5. What are some of the pitfalls of MP content?
  6. What additional costs can one expect to produce MP content (vs just a webseries)?
  7. What percentage of production funds should be allocated for each platform?
  8. What companies are currently buying and/or distributing MP content?
  9. What is the best means of MP distribution, domestic and internationally?
  10. What level of content management is required to deploy on multiple platforms?
Level Beginner
Category Content, Design Thinking, Mobile / Wireless, Online Video, Writing / Technical Writing
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