SXSW 2012 - F#$% Keeping It Simple

F#$% Keeping It Simple
Event	Interactive 2010
Format	Panel
Organizer	Dave Coleman – ZooCasa and Spreed Inc
Description	A conversation on the most effective mobile and online advertising as well PR campaigns. We do not disagree with keeping it simple, however in the new world of advertising and promotion we need to find ways of engaging users in interactive and emersive campaigns that are sometimes more complex in order to bring value to the end user and advertiser
Questions Answered	How can users get value from banners? What does “value” mean for advertisers? How can simplicity kill your business? Can you be too simple? How can you make complex enagegement-driven campaigns simple and valuable for the end user? How can we create ads users don’t hate? What is an example of a complex ad campaign you have launched Does simple = easier Is Mobile a way to cut through the noise because people aren't tired of it yet. Why is simplicity in advertising campaigns a bad idea
Level	Intermediate
Category	Advertising, Branding / Marketing / Publicity, Case Study, Mobile / Wireless, Mobile Applications

F#$% Keeping It Simple