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F#$% Keeping It Simple
- Your vote:
- Yes No
- Organizer:
- Description:
- A conversation on the most effective mobile and online advertising as well PR campaigns. We do not disagree with keeping it simple, however in the new world of advertising and promotion we need to find ways of engaging users in interactive and emersive campaigns that are sometimes more complex in order to bring value to the end user and advertiser
- Questions
Answered: -
- How can users get value from banners?
- What does “value” mean for advertisers?
- How can simplicity kill your business?
- Can you be too simple?
- How can you make complex enagegement-driven campaigns simple and valuable for the end user?
- How can we create ads users don’t hate?
- What is an example of a complex ad campaign you have launched
- Does simple = easier
- Is Mobile a way to cut through the noise because people aren't tired of it yet.
- Why is simplicity in advertising campaigns a bad idea
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Case Study, Mobile / Wireless, Mobile Applications
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon