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Companies and Communities: Participating Without Being Sleazy

Event Interactive 2010
Format Solo
Organizer Dawn Foster – Fast Wonder
Description Some companies participate in online communities and the social web with finesse, while others engage in sleazy practices that send potential customers running away. Learn some best practices and tips for engaging with communities of people online, and learn how to avoid some of the most common sleazy mistakes.
Questions
Answered
  1. What are some definitions and examples of online communities?
  2. Why do people participate in online communities?
  3. Why do companies participate in online communities?
  4. What are some guiding principles for participating?
  5. What are some tips for creating an online community strategy for your company?
  6. What do companies do wrong when participating in online communities?
  7. Why is listening first so important?
  8. What are the norms for participating in some of the most common social networks?
  9. What are some best practices for your corporate blog?
  10. How do I find out where people are talking about me and monitor those conversations?
Level Beginner
Category Branding / Marketing / Publicity, Community / Online Community, Content, Online Relationships, Social Networking
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