After cleaning up interfaces and adding whitespace, the next step in making applications even more simple to use has to be to introduce magic. Adding features that track user behaviour, adapt to their styles, learn from their actions, and guess what should be in their minds right now, will be necessary in order to get even our grandparents using email and the web.
Questions Answered:
what users notice the most in a web app
what features will the users take for granted
what is the middle ground between smart application and dumb user
how to design smart semantic app for end users in the way, that they never really notice the smarts but just call it magic
which good examples of magic features do we use every day
how the backend and frontend should work together
how colors matter
what is shiny enough
how keeping users' focus is the hard thing
how to learn not to care and love the support questions