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Taking Corporate Out of Your Corporate Blog

Event Interactive 2010
Format Panel
Organizer Chelsea Marti – Intuit Inc./Quicken
Description How do you make a corporate blog "not-so-corporate" yet still fulfill business goals? A team of passionate corporate blog champions will tell you how to not only get that blog pumping up your search traffic and relevance in your field, but to engage customers and potential customers in a way that won't send them kicking and screaming in the opposite direction (hey, they might even come back to read your blog again).
Questions
Answered
  1. How should you keep your blog readers engaged?
  2. How do you keep your blog from being a forum for marketing messaging or support questions?
  3. How do you drive readership of your blog entries?
  4. What department owns the blog at your company?
  5. What departments were vital contributors to getting your blog going?
  6. What's in it for the brand if the blog is consumer-focused and not touting marketing messaging?
  7. Who should write for the blog?
  8. How do you quickly gain authenticity for your blog in your field?
  9. How do you guage success of your blog?
  10. How can blogs drive customer acquisition?
Level Intermediate
Category Blogging, Branding / Marketing / Publicity, Community / Online Community
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