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Title:

Bing! All You Need is Twitter & Sass

Your vote:
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Organizer:
Betsy Aoki, Microsoft
Description:
Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $5 budget. Join us and decidedly non-Microsoft guests for tips on what to do when you are the underdog or just starting out on twitter.
Questions
Answered:
  1. How can I use twitter to promote my brand when I am the underdog?
  2. How do you promote a twitter handle with no ad budget?
  3. How do you measure success on twitter?
  4. What apps do you use to handle twitter volume?
  5. How do I change brands/handles while on twitter?
  6. Is there a secret sauce to snark?
  7. What's the best way to do customer support on twitter?
  8. What can you do about the haters?
  9. What's the relationship between a twitter account and your blog or facebook page?
  10. Did you guys get into trouble doing this twitter account?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Case Study, Community / Online Community, Search
Type:
Dual
Event:
Interactive 2010
on 19/8/09
This sounds like a topic packed with gems that'll be shared!
Developed for SXSW by Lindsey Simon