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Big Brother in Your Brain: Neuroscience & Marketing
- Your vote:
- Yes No
- Organizer:
- Description:
- Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?
- Questions
Answered: -
- What is Cognitive Neuroscience?
- How is Cognitive Neuroscience being applied to interactive marketing and advertising?
- What is Neuromarketing?
- Is the Google model for paid search killing creativity?
- How does creativity affect the consumer’s rational and emotional responses?
- How can interactive marketing be designed to effectively influence behavior using creativity based on neuroscience?
- What are the arguments for creatvity vs. science (mathematical formulas) in influencing consumer behavior?
- Is interactive advertising an art or science, or both?
- How are MRIs being used to influence consumer behavior?
- How is cognitive neuroscience being applied to the selling of music, movies and technology?
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Other / Out There
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon