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Link to this page-
Getting Bloggers to Engage with Your Brand
- Your vote:
- Yes No
- Organizer:
- Description:
- In May '09 Zemanta gave $6000 USD to the five charities that our community of bloggers wrote about the most. Zemanta's "Blogging For A Cause" campaign, raised awareness of worthy causes and Zemanta's social vision. The session will present the techniques used to increase bloggers' participation, as well as practical lessons learned when running a campaign across the whole blogosphere.
- Questions
Answered: -
- How to prepare a blogging campaign?
- How to run a blogging campaign?
- What is a good topic?
- How to prepare viral elements (e.g. badges)?
- How to communicate with the community about your campaign?
- How to track the mentions across the blogosphere?
- How can you use bloggers participation to support your business?
- How to engage local gatekeepers to help you?
- How to sucessfuly wrap up the campaign?
- How to actually give away the money?
- Level:
- Advanced
- Category:
- Blogging, Branding / Marketing / Publicity, Community / Online Community, Non-Profits, Social Issues
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon