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Sexting+Nudie Pics = Digital Violence Among Teens

Event Interactive 2010
Format Solo
Organizer Chloe Gottlieb – R/GA
Description Pressure to send nude photos. Incessant text messages. Invasion of social networking accounts. All qualify as digital dating abuse, a growing problem in teen relationships. Find out how R/GA and the Ad Council have empowered teens to recognize and put an end to the abuse.
Questions
Answered
  1. What is digital dating abuse?
  2. How is digital dating abuse similar to or different from physical abuse?
  3. What is the profile of the offenders?
  4. Are parents aware of what transpires?
  5. How can we prevent this form of abuse?
  6. What tools are available?
  7. What organizations are taking a stand against this abuse?
  8. When was the campaign launched?
  9. What was the strategy behind the campaign?
  10. What is most significant about the campaign?
Level Beginner
Category Advertising, Design Thinking, Mobile Applications, Social Issues, User Experience
HELP