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Dont Suck: Sound Strategies for the Social Web

Event Interactive 2010
Format Solo
Organizer Alan Wolk – The Toad Stool
Description Success in social media boils down to two simple words: Don't Suck. What that means is that if people actually like your brand, they will rally to your defense when missteps happen and they will do your advertising for you. This panel will discuss ways companies can make sure their brands don't suck and offer up case studies of brands who have successfully used "not sucking" as a way to turn around a potentially bad situation.
Questions
Answered
  1. What risks are there for brands in social media?
  2. Why do certain brands appear to be "teflon"-- it's as if they can do no wrong?
  3. When is a great, creative ad campaign the worst thing your brand can do?
  4. How do you create evangelists?
  5. Why does customer service matter?
  6. Why do people defend brands they like?
  7. What companies have used their good reputations to lessen the effect of missteps?
  8. What do I do if people don't like my company?
  9. How can I get my company to change the way it treats customers?
  10. How can I use social media tools to change the way my company treats customers?
Level Beginner
Category Advertising, Branding / Marketing / Publicity, Case Study, Online Relationships, Social Networking
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