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Title:

Beyond Posters: Social Media & The Arts

Your vote:
Yes No
Organizer:
Leah Jones, Natiiv Arts & Media
Description:
A marketer and a writer collaborated for two years to keep her novel selling. Now the marketer owns her own company, Natiiv Arts & Media, and the writer is a sought after online content creator. Learn from Leah Jones and Amy Guth's unique collaborative relationship about Arts Marketing and New Media.
Questions
Answered:
  1. How do Amy & Leah work together?
  2. How do they approach arts marketing with social media?
  3. What sites work well for novelists?
  4. What are musicians that work with Leah doing differently?
  5. How has the web globalized the arts industries?
  6. How do small publishers deal with the internet?
  7. Is it still all about Twitter?
  8. What tools are important for artists to start using?
  9. Do Amy and Leah have a charmed life?
  10. What are success stories from Natiiv Arts & Media?
Level:
Intermediate
Category:
Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Writing / Technical Writing
Type:
Dual
Event:
Interactive 2010
Leah Jones
on 17/8/09
I've built my company by training musicians, artists and writers in fundamentals of social web. From there we brainstorm and collaborate on ideas that they can execute without me.

Amy was the prototype for how I now work with clients. Instead of talking about social media for yet another hour, we'll talk about our collaborative process and our paths.

Since this application was submitted, she was hired full time by the Chicago Tribune to work on ChicagoNow.com and be the Digital Coordinator/Books.
Tim Jahn
on 18/8/09
Leah knows her shit and is doing amazing work in this space. She's also a fun person to be around and doesn't have any Kool Aid for you to drink. I've seen Leah speak before and this panel would definitely be a great time and very useful!
Andre Gaulin
on 18/8/09
Leah is one smart cookie. Thumbs up on this one!
Laurel Snyder
on 19/8/09
I've done panels with Miz Guth, and a more honest, clever, funny, generous person does not exist. I've been following Miz JOnes for about a year on Twitter, and I've learned so much from her! I might come to SXSW for this.
Matt Mansfield
on 20/8/09
Interested in that intersection between art and social media, the ways that authenticity distributes itself in the messaging. Would be wonderful to hear that relationship ethos reveal itself in a genuine discussion about staying true to your beliefs while gaining a wider audience for your work.
Jennifer Prokopy
on 24/8/09
leah and amy really know their stuff, and the topic is unique - i can't wait to hear what these folks have to say!
Erica Fenik
on 25/8/09
I always look forward to hearing what Leah has to say, and in this case she's in her element!
Elspeth McDonald
on 25/8/09
Heard Leah at Southwest Arts Presenters workshop in Austin this spring. She inspired me and many of my colleagues to utilize social media to promote our arts organizations - performing arts centers - via blogging, twitter and facebook.
She presented with humor and good spirit to a crowd that was very diverse in age, experience and budget.
Very highly recommended.
Leah Jones
on 26/8/09
Thanks for the comments - especially from Elspeth. The SWPAP meeting was a blast and I think I learned as much from your crew, as you might have learned from me.

I recently did a similar talk with another client and can say that presenting WITH successful clients is way more interesting that another consulting talking ABOUT clients (or other people's clients). At least, I think it is.
Mordechai Lightstone
on 2/9/09
Leah is both knowledgeable and experienced in this field. I can't way to hear her speak!
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