SXSW 2010 PanelPicker - The Smartest Clients in the World

The Smartest Clients in the World
Your vote	Yes No
Organizer	Natalie MacLees, Purple Pen Productions
Description	You might think that if your clients were smart about design, branding and social marketing they wouldn’t have to hire you, but educating your clients is one of the smartest things you can do. Bringing your clients into the know empowers them, builds trust, reduces friction, and ensures respect for you and your expertise.
Questions Answered	How can I find clients who are smart enough to appreciate what I do? How can I build trust into my relationships with my clients? How can I explain the importance of branding and consistency? How can I figure out for sure what my clients want when they don't seem to know themselves? Why should I include my clients as members of my team? Who can teach my clients to write a creative brief or a requirements document? Why should I give away my knowledge for free? When should I explain my process to my clients? How can I be sure my clients have everything prepared to keep the project moving forward? How do I make my projects run smoothly and reduce friction?
Level	Beginner
Category	Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement
Type	Dual
Event	Interactive 2010

Excellent questions that I would like answers to! I am new to the world of e-commerce and wish to learn from experts in a panel geared towards beginners like me.

Good luck Natalie, I wish I could be there too.
Best wishes.

Natalie is amazing at her craft. SXSW would be lucky to have her.

Loved your July 9th WordPress workshop Natalie. Pleased to vote for your panel.

Sounds like it will be a very interactive panel... like the style.

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