Many newspapers have online community features, but few of them have user interaction that is intelligent, responsible discourse. Can a newspaper set behavioral ground rules and still claim to be an open forum? What staff and time resources should be in place to effectively foster and moderate a thriving community? We’ll explore these questions and offer a step-by-step playbook for evolving the social newspaper.
Questions Answered:
What steps can a newspaper take to effectively "clean up" their comments/community
Can a newspaper enforce community rules and still claim free speech?
How does frequent negative commenting hurt a newspaper's brand?
Can thriving community actually be monetized for the newspaper?
Can community extend between both the web and print versions of the newspaper?
Are there examples of newspapers/media outlets doing community the right way?
What would a successful community "look" like?
Will taking away anonymity improve the tone/intelligence of discussion/discourse?
How can newspapers improve existing community moderation features (like Craigslist)?
Should every newspaper employ a community manager position(s)?
Level:
Intermediate
Category:
Community / Online Community, Interface Design, Journalism 2.0, Social Networking