"Why and how you should build your community"
* a community isn't a selling field.
* communities deliver roi differently than marketing or PR efforts.
* the tools don't make the community; they empower human interaction.
* taking a community offline (meetups and events)
* building leaders in communities.
Questions Answered:
What is an online community
Why does someone need one
How it can help an individual to find a job, customers...
Why brands need communities and it's better than marketing
What tools should brands and individuals use
How to build a community
How to keep members engaged on the long run
What to avoid to prevent a failure
How is Twitter and the real time web accelerating communities as well as our need to participate
How to monetize a community
Level:
Beginner
Category:
Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking