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Title:

Publishers Look To E-Reading to Reach Digital Consumers

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Organizer:
Allen Weiner, Gartner, Inc
Description:
This session will look at the how newspaper, magazine and book publishers are attempting to ride the wave of new e-reading devices (and mobile) as well as how authors and book distributors fit into this new supply chain. An understanding of the value chain will be examined with a number of examples of successes stories from publishers who have become early adopters.
Questions
Answered:
  1. Are consumers ready for e-books?
  2. Is there a need for a dedicated device or are e-books viable across a series of devices?
  3. Who are the leaders in content distirbution for publishers?
  4. Where are the investment opportunities in the e-reading space?
  5. What is the future for e-books in higher education?
  6. Will e-reading save newspapers?
  7. What are the business models for the e-reading industry?
  8. Who are the key players in digital wareshousing and application design for e-reading experiences?
  9. How will social media intersect with e-reading?
  10. Will e-reading democratize the publishing industry?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Content, Content Management, Green / Environmental, Journalism 2.0
Type:
Solo
Event:
Interactive 2010
on 17/8/09
Hopefully, by the time SXSW rolls around, the touch screen reader from Plastic Logic will be out, which will make this presentation very timely.
Developed for SXSW by Lindsey Simon