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Can You Tame the Twitter Beast? These Brands Think So

Event Interactive 2010
Format Panel
Organizer Jesse Engle – CoTweet
Description Like it or note, Twitter has quickly become the first channel consumers use to express their opinion about a company – good, bad or otherwise. Smart brands are taking control of their Twitter presence without undermining its personal, spontaneous value. Learn how some of the best are rocking the Twitterverse today.
Questions
Answered
  1. How to “Twitterize” your customer service
  2. How to build a brand without losing your soul
  3. Essential workflow tools you can’t live without
  4. How to manage multiple accounts with minimal headache
  5. How to involve the right experts at the right time
  6. Which tweets to respond to and which (if any) to ignore
  7. What’s a brand liability – and how to avoid one
  8. What’s the next big corporate feature set, and why you should care
  9. What’s Twitter ROI, and how do you know when you’ve got it?
  10. How to convert a boss who’s a Twitter nonbeliever
Level Intermediate
Category Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
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