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Can You Tame the Twitter Beast? These Brands Think So
- Your vote:
- Yes No
- Organizer:
- Description:
- Like it or note, Twitter has quickly become the first channel consumers use to express their opinion about a company – good, bad or otherwise. Smart brands are taking control of their Twitter presence without undermining its personal, spontaneous value. Learn how some of the best are rocking the Twitterverse today.
- Questions
Answered: -
- How to “Twitterize” your customer service
- How to build a brand without losing your soul
- Essential workflow tools you can’t live without
- How to manage multiple accounts with minimal headache
- How to involve the right experts at the right time
- Which tweets to respond to and which (if any) to ignore
- What’s a brand liability – and how to avoid one
- What’s the next big corporate feature set, and why you should care
- What’s Twitter ROI, and how do you know when you’ve got it?
- How to convert a boss who’s a Twitter nonbeliever
- Level:
- Intermediate
- Category:
- Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon