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Succeeding in Direct to Fan e-Commerce

Event Music 2010
Format Panel
Organizer Brandon Hance Audiolife
Description How artists can begin to monetize off their music due to the rise of direct to fan (D2F) e-commerce platforms. What are some of the best practices in utilizing these platforms to market and sell directly to your fans?
Questions
Answered
  1. What are the benefits of direct to fan (D2F) e-commerce?
  2. How has D2F changed the face of the industry?
  3. How can artists monetize off D2F e-commerce?
  4. What are the best practices for DIY e-commerce?
  5. How do you build a great Web site?
  6. What are the benefits to building a Web site over simply using existing social networks?
  7. Given the noisy online environment, what are some ways that artists can stand out among the crowd?
  8. What are some of the most effective ways for artists to further their reach and be able to spread their music anywhere?
  9. What are the advantages to utilizing e-commerce platforms over traditional distribution methods to sell merchandise?
  10. What are some of the best ways to engage fans in order to sell directly to them?
Level Intermediate
Category Distribution, Monetization, Music 2.0, New Technology / Next Generation, Web Apps / Widgets