SXSW 2012 - Why Some Artists Sell and Others Don’t

Why Some Artists Sell and Others Don’t
Event	Music 2010
Format	Solo
Organizer	Brandon Hance – Audiolife
Description	Why is it that some artists can become so successful, while others will always remain virtually unknown despite their large fan base? What allows certain artists to sell more than others and what are some of the ways artists can increase their sales?
Questions Answered	What makes artists sell? Why are some artists more successful than others? Do artists need labels to sell? How can an unsigned artist become successful? What advantages, if any, does the next generation of musicians have with new technology that may allow them to become more easily successful? How can artists establish deeper relationships with their fans? How can artists monetize off their brand? What’s the most effective way to establish an online presence? What are unique product offerings? What does an artist have to do to effectively build their brand?
Level	Intermediate
Category	Career, Marketing / PR / Branding, Music 2.0, New Technology / Next Generation, Social Networks

Why Some Artists Sell and Others Don’t