Call SXSW 2009’s infamous “New Think for Old Publishers” (aka “Geeks School New York”) a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them.
Questions Answered:
How is the traditional book publishing model broken?
How did book publishing arrive at this point in its history?
What new book publishing models are already out in world?
How successful are they (Scribd, Book Oven, Stanza) thus far?
In what ways have traditional publishers embraced/made use of new publishing and marketing models?
How will publishing collaborate with other cultural industries (Film, Music, Video Games, Online Entertainment) going forward?
How has the role of the author changed and how will it continue to?
How will books be sold in the future and what will this portend for booksellers?
How will the publishing recruit young talent going forward
What will a book publisher have to look like in 10/20 years to survive?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, New Technology / Next Generation, Social Issues, Writing / Technical Writing