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Will We Pay for Content Online?

Event Interactive 2010
Format Panel
Organizer Domenic Venuto – Razorfish
Description As media organizations struggle to pay for original content with advertising dollars, they are evolving their business models and turning to more creative ways to "extract" value from their audience. Will we, as consumers, open our wallets? If we do, what would do we expect in return?
Questions
Answered
  1. What business models exist today?
  2. What business models will publishers move toward?
  3. Who can we expect to be charging for content?
  4. What types of content and/or experiences can we expect to see behind a pay wall?
  5. Who will be the ones paying for content?
  6. How will user-generated content fit into this new world?
  7. Does it make sense to charge across devices/platforms?
  8. What impact would a paid-content world look like in the blogging ecosystem?
  9. Can we expect a the free-lunch to continue?
  10. So we move to paying for content, what's next?
Level Beginner
Category Advertising, Business / Entrepreneurial / Monetization, Digital Distribution, Economic Concerns, User Experience
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