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The Community is Dead, Long Live the Community

Event Interactive 2010
Format Panel
Organizer Carla Borsoi – Ask.com
Description Online communities typically thrive or decay, but sometimes the entire platform for social interaction is shut down abruptly. Look at Pownce, Dodgeball, or Yahoo!360. How do you keep the community alive when this happens? Should you do so? How do you manage this change? Case studies from the crypt.
Questions
Answered
  1. What types of communities have shut down?
  2. Why do communities shut down?
  3. What are the ways in which sites are shut down?
  4. What do you owe the user? Legally? Ethically?
  5. What do you do with the content the user generated?
  6. What are some ways to migrate user content to other sites?
  7. How do you communicate the impending transition with the user?
  8. What is the overall brand impact of shutting down a site? Is it something to even care about?
  9. Case studies where the transition has been poorly handled/well handled
  10. Creating a community that is self-perpetuating
Level Intermediate
Category Case Study, Community / Online Community, Online Relationships, Social Networking
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