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Title:

You're a Twit, Managing Your Online Social Brand

Your vote:
Yes No
Organizer:
Jason McElweenie, Schipul the Web Marketing Company
Description:
Auto-tweet accounts run the risk of ruining yours or your companies online PR. We'll show you cases of certain Twitter accounts that do not monitor what they tweet and how to fix it
Questions
Answered:
  1. How do I monitor my online Brand
  2. What tools do you use to promote yourself
  3. What can I do to reclaim my brand
  4. How do I test an Auto-Tweet account
  5. What are some case studies
  6. What are some tools I can use
  7. What to do next
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships
Type:
Panel
Event:
Interactive 2010
Jason McElweenie
on 17/8/09
Also on this panel is Aaron Long and Katie Laird of Schipul and Kelsey Ruger of Poplabs
David Stagg
on 31/8/09
Jason has had front-line experience with brand monitoring. His ability to find and locate brands on-line gives him an incredible position to find out how it's being talked about, and what to do when/if there's both positive and negative feedback.
Katie Laird
on 31/8/09
Twitter is such a complex beastie, but such a great tool for communicators, evangelists and all-out geeks alike. I look forward to participating on this panel - so much brain candy to share and Jason, Aaron and Kelsey are truly exceptional brains when it comes to such geekery :)
Ed Schipul
on 31/8/09
Being either a friend or a coworker with everyone on the panel, I can say they are ALL strong speakers who can command an audience. And the topic is ripe with content, of both success and failure stories of twitter. Including a few burns our own company has faced!

Hopefully the panelists will be kind in the case study portion. I definitely look forward to attending!
Matthew Marcinek
on 2/9/09
Have had the opportunity to hear 3/4 of the panel speak on a variety of subjects and was impressed. I have no doubts that this group will provide insightful information to the attendees that will have real world benefits. Making my travel plans now.
Fayza Elmostehi
on 4/9/09
This is bound to be one of the most entertaining of all the panels!
Courtney Pemberton
on 4/9/09
Fayza, you took the words right out of my mouth. Twitter has become a top PR tool...with no instruction guide. This topic will be great for companies to understand how to deal with their Twitter followers...good and bad. I am excited for not only the topic...but the speakers on the panel! Should be a good one!
Tiffany McElweenie
on 4/9/09
So many great brands, personal or commercial, miss the boat on really connecting with current and potential customers by using Twitter the wrong way. I'd love to hear ways to ensure that the methods I'm using to promote my personal brand are really portraying who and what I'm really about. Can't think of 3 folks that could be more fun to listen to!
Christine Portillo
on 4/9/09
Tomorrow is my personal 1-year twitterversary, but I've only been tweeting for business since August 7, 2009. A Schipul client, I'm forever learning something new about tweeting, and can vouch that they're the ones to teach it! (Is it just me, or have YOU noticed the close similarity between the words "schipul" and "school"? Take out the "ipu" drop in the "oo" et voila: it's the same word!) This panel sounds like grand good fun!

Christine Portillo, Chief Blogger, Head Twit @Safetyvision
Mike Johnston
on 4/9/09
Jason is my FAVORITE Follow on Twitter. He is hilarious and super savvy on the topic of managing your online reputation/brand. He's got a great St. Louis Cardinals (unofficial acct) twitter RT fail case study that included both Jason and myself.
Kim Hodgson
on 14/9/09
Cool panel. I know Jason will school us on abuse of hash tags.
Games Online
on 3/11/09
Great idea!
blu ray ripper
on 13/11/09
Terrific info in support of small enterprise. Great idea!
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