SXSW 2012 - The Empire Strikes Back: How Big Media is Responding to Disruption

The Empire Strikes Back: How Big Media is Responding to Disruption
Event	Interactive 2010
Format	Panel
Organizer	Chris Treadaway – Notice Technologies
Description	Panel discussion with people from news/local media industry as well as hyperlocal to understand their perspectives. I intend to really grill all of these guys but also get their opinions on the future & what they need to do.
Questions Answered	What types of initiatives make newspapers/local media happy today? What kinds of opportunities do local newspapers see in hyperlocal? What new business models are emerging to better monetize digital content? Is there a future in newsprint? How has local media adapted to real-time? How have staffs at these companies adapted to web technology? Are they threatened, excited, etc? What are these companies doing to tighten operations? Are local newspapers/television stations evolving into the same thing on the Web? Should they even be distinct? How are these companies adapting to mobile? Successes/failures? Where do they see their businesses over the next 5 years?
Level	Intermediate
Category	Advertising, Business / Entrepreneurial / Monetization, Content, Digital Distribution, Journalism 2.0

The Empire Strikes Back: How Big Media is Responding to Disruption