SXSW 2012 - Attention Deficit: Advertising In the Apocalypse

Attention Deficit: Advertising In the Apocalypse
Event	Interactive 2010
Format	Panel
Organizer	Brian Cain – Campfire
Description	It's the end of the world as we know it and I feel like selling something. Join us as we show you how to keep grabbing attention through the end times both real and imagined. Recessions, global warming and even zombie uprisings can all be used to your advantage!
Questions Answered	How do we keep going? What do we need to offer in changing environments? Where are the people at? How do I change with the times? How do I reach people who aren't willing to be reached? Is a survivors mentality good or bad? How do you engage a community when they just want to be left alone? How do you make them think about you when the world is falling apart? Is ignoring reality a good thing in the long term? Why do zombies want my brains?
Level	Beginner
Category