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The Ten Commandments of User Experience

Event Interactive 2010
Format Solo
Organizer Nick Finck Blue Flavor
Description 50 word version: User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design. In this presentation we will explain how following the ten commandments can boost your project's ease of use, appeal, conversion rates, and more. Longer version: User experiences are your everyday experiences--anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design. In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app's ease of use, appeal, conversion rates, and more.
Questions
Answered
  1. What the heck is user experience? That is just IA or UI design right?
  2. Why is it important to understand who your users are beyond just web analytics?
  3. What is the difference between qualtative and quantative research and why does it matter?
  4. How do you balance what your users say they need versus what you boss is asking for?
  5. But what if my boss is suggesting solitions before we even know what the problem is?
  6. How do you balance function and form and produce a good user experience?
  7. Where does content play within all of this? Should the content come after the design?
  8. How can a good user experience produce innovative results?
  9. How is a good user experience going to put us ahead of the compition within my industry?
  10. What if I fail at producing a good user experience? Is that a bad thing?
Level Beginner
Category User Experience