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Slacker Website Triage: Addressing Purpose, Usability and Conversion

Event Interactive 2010
Format Panel
Organizer Pat Scherer – The Detail Person
Description How well does your website perform its purpose? Our panel will walk through examples submitted by the audience to discuss the fine points of designing sites around audience, purpose, usability and conversion.
Questions
Answered
  1. What purposes should webs be designed to fulfill?
  2. How does a site's purpose affect it's design?
  3. How does a site's target audience affect design?
  4. How do I determine and address motives for the visitors on my site?
  5. What is conversion?
  6. How do I measure conversion?
  7. How can I test design alternatives and get quantified results?
  8. What are some common usability issues with interactive sites?
  9. What is the process I should go through in evaluating and improving my site?
  10. What other types of testing should I
Level Beginner
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Information Architecture, User Experience
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