SXSW 2012 - The ARG Is Dead: What Comes Next?

The ARG Is Dead: What Comes Next?
Event	Interactive 2010
Format	Panel
Organizer	Dee Cook – Addlepated.net
Description	Following a New Orleans funeral procession to the Convention Center, join a collection of pioneers from the alternate reality game movement as they deliver their eulogies to a label long past its prime. Share in the remembrance of what ARGs were, celebrate what they achieved, and help us provide comfort to ARG's numerous children and extended family that survive its passing. Funeral attire recommended, but not required.
Questions Answered	Who decides what label applies to emerging genres? What happens when that label starts to lose its meaning? What the actual origins of the term ARG, and what was it trying to describe? Why does the ARG community not even know how to define what the term means and has stopped even trying? What does it mean to that community to be creating in a "post-ARG era" and what is their new metaphor? What was the cause of the death of the term "ARG"? What were ARG's greatest achievements and what had it hoped to achieve that perhaps one of the new genres will? Is it possible to create anything but a fleeting piece of art on the internet? Is the dilution of ARG's definition an abuse or a maturation?
Level	Intermediate
Category	ARGs, Branding / Marketing / Publicity, Community / Online Community

The ARG Is Dead: What Comes Next?