SXSW 2012 - Unsexy & Profitable: Making $$ Without Hype

Unsexy & Profitable: Making $$ Without Hype
Event	Interactive 2010
Format	Panel
Organizer	Matthew Chasen – uShip.com
Description	In a world of hype wars, where many popular yet revenue-challenged startups battle for headline supremacy, a handful of under-the-radar Internet businesses have done the unthinkable: they've become profitable. Hear how your business can turn more profits than heads from this handful of Internet veterans.
Questions Answered	How did you find the inspiration for your business concept or idea? How do you turn a light bulb idea into a business plan and company? At what point do you know you have a business model that can turn a profit? Is it more important to get lots of members or get members that you know will pay? What sacrifices did you make as a company to become profitable? Is it absolutely necessary to become profitable as an Internet company? What’s the point of becoming profitable – don’t you just want to be acquired? Do turning heads and turning a profit have to be mutually exclusive? How has your company growth helped/hurt your goal of turning profitable? How do you become profitable if no one knows about you?
Level	Intermediate
Category	Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Funding / VC

Unsexy & Profitable: Making $$ Without Hype