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Location-Based Advertising: Making Us Rich... Someday?

Event Interactive 2010
Format Panel
Organizer Kate Imbach – Skyhook Wireless
Description Advertisers pay more to reach their exact target audiences, so precise location-based ads could make mobile app developers rich. But, have you ever really seen a Starbucks coupon magically appear as you walk by the storefront? We’ll discuss the future of location-based ads for both advertisers and developers.
Questions
Answered
  1. Can mobile advertising really support a business?
  2. What is the current state of location based advertising?
  3. How can advertisers and developers reliably determine location?
  4. Why do advertisers care about targeted ads based on current location?
  5. How much more effective are highly targeted ads compared to city- or state-level targeted?
  6. What are case study examples of experiments in location-based advertising that have worked?
  7. What does standard mobile app and mobile web advertising look like, and how much are developers currently making?
  8. Who is leading the charge for location based advertising, for advertisers, developers, ad networks etc
  9. How much more could developers and publishers really make?
  10. What are the current impediments to location based advertising?
Level Beginner
Category Advertising, Geolocation, Mobile / Wireless, Mobile Applications
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