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Title:

Giving it All Away: Building Brands by Freeing Content

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Organizer:
Tim Shey , Next New Networks
Description:
In the YouTube age, when copyright enforcement is a billion dollar question, some upstart companies are building valuable media brands by setting their content free -- and getting in front of more people than they ever could on their own by letting audiences and partners have it their way.
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Level:
Intermediate
Category:
Content, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Developed for SXSW by Lindsey Simon