Giving it All Away: Building Brands by Freeing Content |
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| Event | SXSW Interactive 2008 |
| Format | panel |
| Organizer | Tim Shey – Next New Networks |
| Description | In the YouTube age, when copyright enforcement is a billion dollar question, some upstart companies are building valuable media brands by setting their content free -- and getting in front of more people than they ever could on their own by letting audiences and partners have it their way. |
| Level | Intermediate |
| Category | Content, Philosophical |