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Designing Emotion: Injecting Style Through Mood Boards

Event Interactive 2010
Format Panel
Organizer Tom Osborne – Viget Labs
Description Sure standards, usability and accessibility are important, er… necessary, but what happened to the design of web design? Does everything need to be function over form? What happened to style and concepts? Without them you have… wireframes. Learn how tools, like mood boards, can help communicate and sell ideas early.
Questions
Answered
  1. What is a mood board and are they necessary?
  2. Where to begin?
  3. How do you get clients to articulate their goals, likes and dislikes early?
  4. How do you convince a client that spending time up front will save time in the long run?
  5. What is inspiration and where can you find it?
  6. What's the difference between being inspired and stealing?
  7. Is it ok to use unlicensed or copyrighted imagery in a mood board?
  8. What do you do when a client doesn't like or understand what they see?
  9. What is Frankenstein design and how can you avoid it?
  10. Are there other useful tools for jump starting design?
Level Beginner
Category Art, Branding / Marketing / Publicity, Career / Work Concerns, Design Thinking, Visual Design
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