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Title:

Generating B2B Leads Through Social Media: What's Next?

Your vote:
Yes No
Organizer:
Kipp Bodnar, Howard, Merrell & Partners/SocialMediaB2B.com
Description:
B2B Marketers around the world are slowly understanding that regardless of industry, their customer base is active online. Once an organization has created social media guidelines and established an online presence, learn how blogs, search marketing, real-time content, video and other social platforms connect to drive customer loyalty and sales.
Questions
Answered:
  1. How can a B2B blog be optimized as a search marketing tool while continuing to build a community?
  2. What are advanced strategies to maximize time and return from Twitter connections?
  3. What are the benefits of Facebook profiles, groups and fan pages for business growth?
  4. How can LinkedIn groups, company listings and employee profiles create relationships with customers and prospects?
  5. How to grow a business-based community through online video?
  6. How does proper online reputation management affect business growth?
  7. How do you measure ROI of social media in a B2B company?
  8. How do you take an online customer forum to the next level of engaged users that drives sales?
  9. How do you encourage old school salesmen to use social networking to strengthen business relationships?
  10. What is on the horizon for social media in B2B in the next 12-18 months?
Level:
Advanced
Category:
Branding / Marketing / Publicity
Type:
Panel
Event:
Interactive 2010
Ryal Curtis
on 17/8/09
B2B SM is an important subject and one that continues to grow into the larger conversation - mostly to date dominated by B2C SM. Kipp Bodnar's panel would be an excellent addition to the SXSW line up.

Kipp Bodnar
on 17/8/09
Ryal,

Thanks for your kind words. You rock!
Sabine Vollmer
on 17/8/09
You cannot build a community without knowledge about the community. Without market research, listening or some type of data gathering, B2B SM is like shooting blanks. The question is where to get the ammunition.
pat strader
on 17/8/09
Kipp, great looking panel proposal, look forward to it.
Shauna Peters
on 18/8/09
Definitely looking forward to this panel. It is still more difficult to find information on social media for B2B.
Kipp Bodnar
on 18/8/09
Sabine - Thanks for your comments. You are right monitoring and research are important.

Pat - Thank you for your feedback

Shauna - That what we want to do it really address strongly B2B and Social Media.
David B. Thomas
on 19/8/09
As a B2B social media practitioner in a large tech company, this is what I'm asked about more than anything (except "How do I find the time to read blogs?"). This would be an extremely useful panel.
Tera Hickle
on 19/8/09
David,

You rock!
Kyle Flaherty
on 25/8/09
A topic close to my heart and something that is not talked about, in-depth, enough.

/kff
Patrick O'Keefe
on 27/8/09
Good luck, Kipp! Looks like it would be an interesting session.
Chad Hartman
on 27/8/09
Great panel idea, I would attend!
Morgan Siem
on 27/8/09
I definitely want to attend! Where and when?
Kipp Bodnar
on 28/8/09
Thank everyone for your great comments and support!
Adam Cohen
on 2/9/09
We have a large B2B practice at our agency - I'd love to bring clients to this panel. Agree with Kyle - not talked about nearly enough.
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