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Generating B2B Leads Through Social Media: What's Next?

Event Interactive 2010
Format Panel
Organizer Kipp Bodnar – Howard, Merrell & Partners/SocialMediaB2B.com
Description B2B Marketers around the world are slowly understanding that regardless of industry, their customer base is active online. Once an organization has created social media guidelines and established an online presence, learn how blogs, search marketing, real-time content, video and other social platforms connect to drive customer loyalty and sales.
Questions
Answered
  1. How can a B2B blog be optimized as a search marketing tool while continuing to build a community?
  2. What are advanced strategies to maximize time and return from Twitter connections?
  3. What are the benefits of Facebook profiles, groups and fan pages for business growth?
  4. How can LinkedIn groups, company listings and employee profiles create relationships with customers and prospects?
  5. How to grow a business-based community through online video?
  6. How does proper online reputation management affect business growth?
  7. How do you measure ROI of social media in a B2B company?
  8. How do you take an online customer forum to the next level of engaged users that drives sales?
  9. How do you encourage old school salesmen to use social networking to strengthen business relationships?
  10. What is on the horizon for social media in B2B in the next 12-18 months?
Level Advanced
Category Branding / Marketing / Publicity
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