SXSW 2012 - Passionate People: The Key Ingredient to Social Media Success

Passionate People: The Key Ingredient to Social Media Success
Event	Interactive 2010
Format	Panel
Organizer	Meghan Warby – Argyle Communications
Description	Regardless of the different avenues an organization takes to inform online audiences about a cause, there is but one vital factor that successfully binds social change and social media - passionate people. This panel's roster blurs the line between personal and professional to achieve unparalleled success on behalf of their cause, workplace, employer, and ultimately, values.
Questions Answered	Do you believe that your career path has been guided by a 'calling'? How did you identify your personal passion for your 'cause' and eventually correlate this with 'work'? Are certain social media platforms more or less effective in communicating your passion for your cause? Can you share an experience where you used a social media platform that did not properly reflect your passion for your cause & why you think it did not? Do you find it difficult or even necessary to separate your personal online voice with your professional online voice? What do you do to re-energize your true enthusiasm for your work when the minutia of 'administrivia' becomes overwhelming? Can you name personal and professional 'idols' or cultural touchstones that have inspired you or affected your approach to work? Do you believe that as lines blur between work and life due to social media (i.e. 'Friending' bosses, Corporate Twitter accounts, etc), causes will have an easier time engaging passionate supporters or a more difficult time 'fighting static'? How has your passion for your work affected your personal outlook in personal social situations, do you ever feel encumbered or obligated to carry your causes' mantle? Do you gauge supporters by their passion for your cause and if so how?
Level	Intermediate
Category	Blogging, Career / Work Concerns, Community / Online Community, Non-Profits, Social Networking

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Passionate People: The Key Ingredient to Social Media Success