SXSW 2012 - Realtime Social Discovery - Using People to Find Content

Realtime Social Discovery - Using People to Find Content
Event	Interactive 2010
Format	Dual
Organizer	Simon Cross – BBC
Description	Looking at the UK as a case study - we see how to use 'socialness' to help your users find and share your content. Instead of using tags, genres or other slices, instead allow users to interact with your content, let users form relationships (the social graph) and then see their friend’s interactions with your site. This is social discovery, and lets your users uncover content for other users to consume.
Questions Answered	How can we help users find new content they didn't know was there? How do you recommend content to a user based on the activity of their friends? Why does social discovery beat social networking for content-based organisations? How do you introduce ‘socialness’ without scaring your users? How can you determine what your user's interactions are, and how can you capture them? Where do you start if you want to implement socialness for your site? How do you answer the questions "Show me what my friends have read/watched/listened to that I haven't What technology choices do you have to implement these kinds of features? What are the risks involved? How does all of this change the experience for your users?
Level	Intermediate
Category	Collaborative Filtering, Community / Online Community, Content, Content Management, Social Networking

Realtime Social Discovery - Using People to Find Content