Turn on ye ole Javascript to add ratings in this low-budg app.

There's Gold in Those Archives: Long-Long-Tail Filmmaking

Event Film 2010
Format Panel
Organizer Patricia Aufderheide Center for Social Media
Description DIY distribution, iTunes aggregators, public TV's American Archive project and online venues such as Reframe open up more possibilities every day—especially for documentarians--to recycle your golden oldies. Learn who's reaping rewards (both monetary and other) with what kinds of business models, and how they're wrangling those rights.
Questions
Answered
  1. What is long-tail distribution?
  2. Can I make money on my old films?
  3. Why would people make their older work available for free?
  4. What are the current and most lucrative ways to package/market older films?
  5. Is online distribution for older work a good idea?
  6. How do I renegotiate rights to get access to my older work?
  7. Should I work with original distributors to relaunch older work?
  8. Should I be selling my older work in pieces as well as entire?
  9. Will public TV's archival and long-tail plans hurt my control over my own films?
  10. How could current contracts deals help or hinder my long-tail plans?
Level Intermediate
Category Business, Distribution, Documentary, Licensing / Fair Use, Monetization