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There's Gold in Those Archives: Long-Long-Tail Filmmaking

Event Film 2010
Format Panel
Organizer Patricia Aufderheide – Center for Social Media
Description DIY distribution, iTunes aggregators, public TV's American Archive project and online venues such as Reframe open up more possibilities every day—especially for documentarians--to recycle your golden oldies. Learn who's reaping rewards (both monetary and other) with what kinds of business models, and how they're wrangling those rights.
Questions
Answered
  1. What is long-tail distribution?
  2. Can I make money on my old films?
  3. Why would people make their older work available for free?
  4. What are the current and most lucrative ways to package/market older films?
  5. Is online distribution for older work a good idea?
  6. How do I renegotiate rights to get access to my older work?
  7. Should I work with original distributors to relaunch older work?
  8. Should I be selling my older work in pieces as well as entire?
  9. Will public TV's archival and long-tail plans hurt my control over my own films?
  10. How could current contracts deals help or hinder my long-tail plans?
Level Intermediate
Category Business, Distribution, Documentary, Licensing / Fair Use, Monetization
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