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Title:

Using Facebook to Leverage Social Marketing and Gain ROI

Your vote:
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Organizer:
K. Alan Robbins, BOSSdev Inc.
Description:
Panel will cover the evolution of the social networking universe; provide valuable information with respect to the capabilities and unique aspects of the Facebook platform; valuable tips to help you craft an effective Facebook guerilla marketing campaign; and provide key criteria to help you to pick an effective development partner.
Questions
Answered:
  1. What is the state of social networking platforms?
  2. How can I leverage the power of social networking?
  3. What does facebook offer the guerilla marketer?
  4. What are some examples of campaign and engagement models?
  5. What are a few case studies and success stories?
  6. How do I pick a Facebook Development Partner/Social Media Agency?
  7. What are some unique aspects and capabilities of Facebook?
Level:
Beginner
Category:
Advertising, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Dual
Event:
Interactive 2010
Developed for SXSW by Lindsey Simon