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Web-First Publishing: How Alt Weeklies Can Survive
- Your vote:
- Yes No
- Organizer:
- Description:
- In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it meant to be a newspaper publisher. Using the Tampa market as an experiment, they undertook a massive site redesign, built a production studio in a storage closet and opened their blog up to community journalists. The blog quickly became their CMS, allowing them to export content for the print version straight off the web. Making the best of a shrinking newsroom, CL relied heavily on in-depth community journalism, link aggregation, video and podcasts as well as the verticalization of content categories (Politics, Music, Food, Green, Sex & Love). Traffic to the site has seen a 300% increase and online revenue has doubled.
- Questions
Answered: -
- What does the future hold for newspapers?
- How do marketers engage their community?
- Should I spend money on display advertising ever again?
- How can I democratize my content?
- Do I need social networking on my site?
- What kind of content should I include on my home page?
- Where have all the critics gone?
- How do I put the influencers in my community to work for me?
- How do I keep young bloggers motivated?
- What are the ethics of aggregation/link journalism?
- Level:
- Intermediate
- Category:
- Blogging, Branding / Marketing / Publicity, Community / Online Community, Content, Journalism 2.0
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon