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Title:

Why Your Content Sucks and How to Fix It

Your vote:
Yes No
Organizer:
Kristina Halvorson, Brain Traffic
Description:
So. How's your content? Accurate? Up-to-date? Anything your audience actually cares about? Yeah. We didn't think so. Most of the content online is crap. Your users deserve better! And you can help change the game. Find out how to fix your content (and to finagle the resources to do it).
Questions
Answered:
  1. Whose fault is it that your web content sucks?
  2. What is content strategy?
  3. Why is content strategy hot right now?
  4. How does content strategy intersect with custom publishing and the media industry?
  5. What can you do to fix your content, starting right now?
  6. Who can you enlist in your fight for better content?
  7. What does good content look like?
  8. Who out there actually has good content?
  9. How can user-generated content help instead of hurt?
  10. Ultimately, who is responsible for making better content happen?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Content, Content Management, User Experience, User Generated Content
Type:
Panel
Event:
Interactive 2010
kristina halvorson
on 19/8/09
Like this idea? You might want to vote for the solo presentation I submitted, too: CONTENT STRATEGY FTW

>> http://panelpicker.sxsw.com/ideas/view/2437?return=%2Fideas%2Findex%2Finteractive%2Fq%3Ahalvorson
Russ Unger
on 19/8/09
Will you speak about Grammar, as well?

Kristina's awesome, and you deserve to see her present.
Barbara Gavin
on 19/8/09
Kristina is a great presenter - very skilled.
Plus, more importantly, she has incredible subject matter expertise. She does this for a living: *every single day*.
http://www.amazon.com/Content-Strategy-Voices-That-Matter/dp/0321620062/ref=sr_1_1?ie=UTF8&s=books&qid=1250696219&sr=1-1
Dave Buchanan
on 19/8/09
How can you beat finding out why your web content is deficient and then learn how to fix it in one presentation? You can't and Kristina Halvorson is the definitive source for Content Strategy.
Steve Dwyer
on 19/8/09
Good stuff, the tone of this is fantastic
Margot Bloomstein
on 19/8/09
Yes! Do you buy new dishes and reorganize your fridge when the real problem is that you're cooking with bad ingredients?! Moldy cheese = sucky content.
Kate Rutter
on 24/8/09
It's about the words, dammit. Kristina shows how to use them for good, not evil. If anyone can show how to deliver good content, it's Kristina. She's knowledgeable, passionate and experienced.
Craig Pladson
on 3/9/09
I've seen Kristina speak a few times before and the "content" of her presentation is second-to-none. As a practitioner of content strategy, she legitimately brings thought leadership to the table. Not too mention she's written a book on it. Her presentation style is energetic and sassy, which you will also enjoy. :)
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on 24/10/09
Good stuff, the tone of this is fantastic
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on 13/11/09
how is this possible?
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on 22/11/09
Good stuff, the tone of this is fantastic
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on 22/11/09
How can you beat finding out why your web content is deficient and then learn how to fix it in one presentation? You can't and Kristina Halvorson is the definitive source for Content Strategy.
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on 28/11/09
Very nice...
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