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Why Your Content Sucks and How to Fix It

Event Interactive 2010
Format Panel
Organizer Kristina Halvorson – Brain Traffic
Description So. How's your content? Accurate? Up-to-date? Anything your audience actually cares about? Yeah. We didn't think so. Most of the content online is crap. Your users deserve better! And you can help change the game. Find out how to fix your content (and to finagle the resources to do it).
Questions
Answered
  1. Whose fault is it that your web content sucks?
  2. What is content strategy?
  3. Why is content strategy hot right now?
  4. How does content strategy intersect with custom publishing and the media industry?
  5. What can you do to fix your content, starting right now?
  6. Who can you enlist in your fight for better content?
  7. What does good content look like?
  8. Who out there actually has good content?
  9. How can user-generated content help instead of hurt?
  10. Ultimately, who is responsible for making better content happen?
Level Intermediate
Category Branding / Marketing / Publicity, Content, Content Management, User Experience, User Generated Content
HELP