SXSW 2012 - Innovative Business Models for Record Labels

Innovative Business Models for Record Labels
Event	Music 2010
Format	Panel
Organizer	Bob Berman – RethinkPopMusic
Description	RethinkPopMusic may best be described as an artist collaborative record label WITHOUT an album sales business model. Founded in NYC by a group of young music industry experts disenchanted with the climate of gluttonous executives, misleading “Indie” labels and 360 deals, RPM intends to return creative control to the artists and reestablish integrity within the industry. RPM provides “Affiliated Artists” with all the marketing, publicity, booking, recording and legal tools necessary to “make a living making music”. RPM affiliated artists are under no contractual obligation to sell or distribute their music and retain all the rights and creative control of their art. Subsequently, the RPM business model utilizes experiential and integrated marketing initiatives that partner consumer products and artists via showcases, tours, music supervision and innovative projects. For more information please visit www.RethinkPopMusic.com
Questions Answered	How do artists make money without having to sell records? How do I tour on someone else's dime? How to garner sponsors? How do I get my music in film and television? How do I record inexpensively? Are there really safety in numbers? What if I want to distribute my music? What if I want to sell merchandise? What is a RethinkPopMusic generated project? What are RethinkPopMusic affiliated artists obligated to do?
Level	Intermediate
Category	Front-End Programming